16:9Explainer Video
Explainer videos for tech, SaaS and AI companies
In 90 seconds, your prospect understands what your product does and why they need it. Even the people who weren’t in the demo.
01Where it gets stuck
Four places where a video helps
Recognize yourself?
02The format
Three formats
What your customer needs to see decides the format.
2D animation
For software, processes and digital media. We make the invisible visible, without a cartoon look.
Live action
For trust. Real people, real spaces, real machines. Works best when customers want to know who they’re dealing with.
Hybrid
Live action and animation in one video. A person explains, the graphics show what happens inside the product.
03The road to your video
How a project works
From the first conversation to the finished video. Keep scrolling and we’ll walk you through the steps.
- Before
Discovery call
You tell us about your product and where sales get stuck. Then you get a fixed quote.
You: one free call - Week 1
Strategy workshop
We find the one message that sticks and decide where the video will work for you later.
You: 90 to 120 minutes - Week 2
Script and storyboard
You see every scene before we produce. Nothing starts without your okay.
You: approve - Weeks 3 to 7
Production
Animation, shoot, editing and sound, all by our own team.
You: 2 rounds of revisions - Done
Handover
The video in every format for website, sales and ads, plus our tips on where it pays off most.
You: put it to work - 2 to 3 months later
Performance check
Together we look at watch time, demo requests and closed deals.
You: one call
04Questions
FAQ
How much does an explainer video cost?
That depends on length, format and complexity. In a free discovery call we look at your use case and then send you a fixed quote.
How long does production take?
Usually 3 to 8 weeks from workshop to finished video.
How long should a B2B explainer video be?
90 to 120 seconds for website and sales. Up to 3 minutes for onboarding and tutorials. Under 2 minutes for investors.
Does this work for AI products too?
Especially there. With AI, the value is often abstract and the technology invisible. An explainer video shows a concrete problem and how your product solves it.
Can I turn the explainer video into social media clips?
Yes. On request we cut short vertical versions. If you want to stay visible for the long run, take a look at our social branding.
Do you only work in Frankfurt?
No. Our headquarters are in Frankfurt am Main, and we shoot all over Germany. Animation and editing are done entirely in-house.
Tell us about your product.
In the discovery call we clarify goal, audience and format. Then you get a fixed quote, with no obligation.
When you call, you talk directly to us.
- Phone
- +49 155 6608 2351
- auftrag@voidproductions.de
- Headquarters
- Länderweg 21, Frankfurt, Germany